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Balcony bra vs. Full cup bra

A balcony bra is cut lower across the top of the cups than a full cup bra. A balcony bra is similar in cut and coverage to a 3/4 bra. However, it is different than a demi bra. Truly, if you are a full D or anything near a DD, please do not expect a demi bra to be your everyday bra. Demi implies a 1/2 bra. It is cut super low across the top of the bra cups. A full busted woman experiences lots of movement in a demi bra because so much of the breast tissue is out of the top of the cup. While it is sexy, it is not very practical. A demi bra is definitely a date night bra or a special occasion bra necessary for a certain outfit. When Mom and I would shop together and I tried on one, she would exclaim "Hello Queen Victoria" because that is the look. Lots of breast tissue out of the bra. Just imagine Reese Witherspoon in Vanity Fair. And let's remember, that was the access for the ladies of that time period to nurse their babies – from the top of the dress.

A balcony bra also gives less coverage than a full cup bra, and some people attest that a balcony bra gives less support. But I disagree.







The balcony bras from the full bust brands (freya, panache, fantasie, ruby pink, miss mandaly, etc.) have excellent support. And better than a full cup bra, the balcony gives superb shape and positioning of the bustline. A balcony, or balconette, bra is my everyday out of the house bra. It is plenty comfortable for an 8+ hour day. It’s the seaming difference and shape of the cup in the balcony bra that gives the improved shape and uplift.





You can tell by this picture that the full cup is more bra, and can be difficult to wear under certain tops like wide scoop necks, square necks, etc. Even more importantly, a full cup bra does not give as much of an up front and together look. The shape of a full cup bra is more natural, which means the breasts can sometimes go directionally under the arms. The opposite of together, as in apart from one another. I know several full busted ladies who refuse to wear a full-cup bra when they want to feel put together and sharply dressed. That being said, I do wear a full cup bra everyday: only at home and only without wires.

BH Inaugural Trunk Show

I just took a few pictures at our trunk show last Thursday, November 13. My mom, Helene, our store’s name sake, was the resident picture taker for our family so I am challenged in the picture taking area. Oftentimes I don’t eve remember to take them.

In the photo on the left is Yudie, a pre-K teacher, in the shirt she wore to the trunk show. A beautiful color tee – in fact a very similar color to the teal sleeveless shell. Note it is an unstructured knit, a common article of comfort in our society. But not so flattering on ladies with a full bust. I ask you, where is her waist?

In the photo on the right is Yudie in the longsleeve Bratique Helene shirt. Yudie is so expressive and charismatic, truly a jewel of a woman. She put the shirt on and started spouting out the one-liners. I ran to get my pen & paper. This was the best: “I don’t even have on Spanx and I feel this good.”

On a side note: while at church on Sunday I glanced behind me and saw this lady with a great front silhouette (she was seated so I could only see the front profile). And then I realized it was Yudie in her new shirt. What a testimony to her comfort & confidence in the shirt: she bought it on Thursday eve and wore it on Sunday morn. That’s awesome!!!

This is Jill on the left. She is wearing a cute blue top, but look at what it does to her shape. The bustline looks so big and her posture saggy.

The photo of Jill on the right has not been re-touched at all. Please I am not that good. Jill’s quote: “I can’t believe I can put a shirt on off the rack and it fit me this good. It makes you feel like you want to have better posture.” Mom would be so proud.

Jill is wearing a black brassiere, thus the darts really stand out. Please wear a skin tone color bra when wearing this great white shirt.

And finally is a picture of my dear friend Gina and I, she came to support us and partake of the delicious food and yummy libations. This is my clean-up outfit (bra included), so I'm not looking my cutest. Next time I'll try to take more pictures.

Strapless and backless bras

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Bratique Helene

I should have known in high school when I was the only girl during drill team practice to wear a sports bra that I was going to be a boob-girl. I recall in college I had brassieres that fit well, but were matronly in appearance and didn’t quite match the image of myself as a cute new sorority pledge. As a young single woman living in Dallas in the mid 90’s, my hobby became acquiring luxury lingerie at the likes of Neiman Marcus and exclusive boutiques around the world. I had disposable income and easy to fit 34Ds. My eyes were opened to the fact that one could have a correctly fitting underpinning that was also aesthetically inspiring. I became a bra aficionado.

I married and had a family, which affected both the pert D bust and disposable income. Hint: the bustline grew and the money for bras shrank. These changes lead me to start researching brands, body types, breast shapes, etc, and increased my knowledge and skill. Shopping with family and friends and fitting them in bras, I began giving consultations and evaluations to friends’ friends as they were referred to me. My flair became evident, my passion developed. I was offered positions in both the retail and the trade sectors of the lingerie industry, but I chose to stay home with our growing family.

Then in May of 2007 my life dramatically changed: my mom - Helene - died suddenly of an aortic aneurysm. We went to pick her up to go to the children's swim class and discovered her body; I was eight months pregnant with my fourth child. Through the next several months as I mourned our family’s loss I realized that if GOD can walk me through a nightmare, he can walk me through a dream as well. Thus became Bratique Helene, both my dream and my homage to my best friend who I know looks down and says, “YOU GO GIRL”.

Fashion Strap Silicone Bras

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My Story, My Dream

I should have known in high school when I was the only girl during drill team practice to wear a sports bra that I was going to be a boob girl. I recall in college I had Brassieres that fit well, but were matronly in appearance and didn't quite match the image of myself as a cute new sorority pledge. As a young single woman living in Dallas in the mid 90's, my hobby became acquiring luxury lingerie at the likes of Neiman Marcus and exclusive boutiques around the world. I had disposable income and easy to fit 34Ds. My eyes were opened to the fact that one could have a correctly fitting underpinning that was also aesthetically inspiring. I became a bra aficionado.

I married and had a family, which affected both the pert D bustlilne and disposable income. Hint: the bustline grew and the money for bras shrank. These changes lead me to start researching brands, body types, breast shapes, etc., and increased my knowledge and skill. Shopping with family and friends and fitting them in bras, I began giving consultations and evaluations to friends' friends as they were referred to me. My flair became evident, my passion developed. I was offered positions in both the retail and the trade sectors of the lingerie industry, but chose to stay home with our growing family.

As a child my Mom, like many other moms, made not only our Halloween costumes, but also matching outfits for my sister and I. By middle school she had me sketching my ideas and in fact wouldn't discuss a new design unless I had drawn it first. In high school she taught me the skills of construction, utilizing darts & seams to fit the bust and flatter the waist; she and I collaborated to create pieces together. Even as a post-graduate we worked together when I couldn't find a flattering garment to wear. Mom was never a fan of tent dressing - big baggy clothes always added pounds to one's look in her book. Fast forward ten years, and I hired dressmakers and tailors to make woven shirts cut specifically for my body that I felt great wearing.

The birth of Bratique Helene followed upon the heels of the death of my Mom, Helene. I hope women benefit from the dream; I encourage you to embrace your endowment!!